Customer Centricity: MKTG 101 - How to Access

Before You Start 

You will need the following: 

  • Email containing your Customer Centricity login credentials (Subject: Welcome to MKTG 101 Customer Centricity)
  • Access to your course's Canvas site
  • Chrome browser; other browsers, including Internet Explorer, are NOT supported.

Step-by-step guide

  1. Launch Chrome.
  2. Go to https://games.wharton.upenn.edu/customer-centricity
  3. Use the login credentials that were emailed to you to log in.
  4. Read information posted on the MKTG 101 Canvas Customer Centricity page for context.

Questions?

Contact: Learning Lab

Email: learninglab@wharton.upenn.edu